What is Social Media Marketing?

What is Social Media Marketing?

Social media marketing is the use of social media sites to build your brand, increase sales, and drive traffic to your website. In order to do this, you must publish great content on your social media profiles, listen and engage with your followers, analyze your results, and run advertisements on social media.

Currently, Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the most popular social media platforms.

RESULT KEYS
1. Social media marketing refers to the use of social media and social networks to market a company’s products and services.


2. By communicating their culture, mission, and tone, companies engage existing customers and attract new ones.


3. Businesses use social media sites like Facebook, Twitter, and Instagram to conduct social media marketing. Check this out:-

Is Social Media Marketing a useful tool for growing your business?

In digital marketing, social media marketing is one of the most important elements, and it has caused a revolution in digital media platforms. It has changed the way businesses interact with their target audiences.

No one can deny that Social Media Marketing is beneficial to established brands as well as to start-ups.

Take advantage of this opportunity and spend as little as seven hours a week to increase your business’s recognition, traffic, and sales for little to no cost. You can do that with Social Media Marketing Strategies.

In terms of marketing, social media platforms offer the following benefits and advantages:

  1. Gets you a better understanding of the Marketplace: One of the main advantages of social media is the ability to gain insight into the marketplace. Do you think talking directly to your customers is a better way to find out what they think or need? In our opinion, no.

By being active on Social Media Platforms, you can learn about your customers’ interests and opinions you might not otherwise be aware of. This is an extremely effective research tool.

2. Knowing your target customers’ interests: In order to successfully market and sell your products, you must create a target audience. This will allow you to better understand your target customers and their interests.

3. Social Media is a cost-effective marketing strategy: The most cost-effective and versatile way to market a business is through social media marketing.

Creating a profile on most social networking sites is free. If you would like to run a paid campaign to boost your content, the cost is quite low compared to other advertising platforms.

Click here to find out more about Paid Social Media Advertising:-

4. Promotes Brand Conversation: An effective social media marketing strategy will create conversations about your brand, products, and partners. You should engage with your audience when they comment on your social media messages. Let them know that there is a person behind the brand. It will give them a better perception of your company if they feel like they’re not talking to a robot.

What are the 5 Core pillars of Social Media Marketing ?

01. STRATEGY :-

Today, the most popular social media platforms are Facebook, Twitter, Instagram, Snapchat, and Pinterest. You can also find smaller platforms, such as Tumblr, Anchor, etc., and social messaging platforms, such as WhatsApp, Messenger, and WeChat. If you are going to be on all platforms, it is better to select a few that you believe your target audience is on.

Would you benefit from any type of content?

Business, educational, entertaining, and other types of content are available. These can include images, videos, and links.

02. PLANNING & PUBLISH :-

The key to social media marketing for small businesses is having a consistent presence on social networks.

Three billion people use social media. As a result, by engaging on social media platforms, you make it easier for potential clients to find your brand. Social media platforms make it very easy and popular to post a blog post, an image, or a video. It is very similar to posting on your own Facebook profile. The content should be scheduled ahead of time, rather than posted in a hurry.

03. LISTENING & ENGAGEMENTS :-

You cannot control what people say about your brand on social media. You should monitor what people say about your business online. Getting a positive comment gives you the opportunity to delight them.

Publish great content that your audience likes at the right timing and frequency to expand your reach on social media.

04. ANALYTICS :-

In order to learn how your social media marketing is performing, whether you are posting content or engaging, you need to learn how you are doing. Have you reached more people on social media than the month before? How many good mentions will you get each month? In how many social media posts does your brand name appear as a hashtag?

You can use social media analytics tools to obtain more in-depth analytics information or to compare it across social media platforms.

Similar post: Here are 15 of the best digital marketing tools for 2021

05. ADVERTISING :-

Social media advertising may be an option once you have enough funds to expand your social media marketing. Using social media ads allows you to reach a broader audience than those who follow you.

In today’s world, social media advertising platforms are so powerful that you can determine precisely who your ads will be shown to. You can target audiences based on their backgrounds, interests, attitudes, and more.

What are the best Social Media Platforms for Marketing ?

TOP 4 BEST BRAND STRATEGY FOR SUCCESS IN 2021: –

TOP 4 BEST BRAND STRATEGY FOR SUCCESS IN 2021: –

It is important to first build a strong brand strategy. We explain why this is so and explain how you can do so.

If you don’t have a brand strategy, it’s like driving to an unknown destination without a map. The process will require a lot of time and effort, but you will end up somewhere you didn’t intend to go. To navigate your campaigns, you need to define your brand values, brand story and messaging.

It is important to understand what kind of story a brand tells, the message it conveys, and its values to direct your campaigns appropriately. Brand and marketing strategies should be clearly defined to increase your chances of success.

Branding is more than just a logo, name, or slogan; it is the entire experience you want customers and prospects to have when they interact with your company.

Today, I will guide you through the steps of developing a branding strategy for your business.

WHAT IS BRAND? & WHAT IS BRANDING?

WHAT IS BRAND? & WHAT IS BRANDING?

The term “brand” was originally used to describe names, slogans, signs, symbols, or other designs that distinguished one company from another. Today, the concept of branding is complex and essential.

Every company needs a branding strategy. A company’s brand strategy decides its future, whether it sells products or services. Building a brand takes time, is uncomfortable, and may be fraught with problems.

“Branding” or “Marketing”?

“Marketing is a subset of Branding”

Branding and marketing are two aspects of the same concept.
                     Branding is strategic. Marketing is tactical.
Ø  Marketing is what you do to get your message or promise to customers;
Ø  Your brand is how you keep the promise made, through delivery to customers and colleagues.

Why is “Brand Strategy” so important ?

Every business needs a strong brand. The backbone of any company’s future is its brand, whether it’s a product or a service. Developing a company’s branding plan can be difficult and seem pointless at times. This is not true. You can refer SoDigital’s Social Media Marketing & Branding Services.

BEST 4 BRAND STRATEGIES IN 2021: –

  1. CREATE YOUR BRAND VOICE :- The brand voice is the emotion and personality infused into a company’s communications. Your brand needs a consistent voice throughout your marketing funnel to build consistency and presence. Here are a few definitions to help you understand how everything fits together.
  • WHY IS IT IMPORTANT TO CREATE A BRAND VOICE?

The process of designing a new website is usually very exciting. There is a lot of discussion about templates, photography, iconography, and color schemes. It is equally important to consider how it will sound and how it will look. How would you describe your brand voice?

A WEBSITE is a great place to explore your brand’s voice for B2B companies. Your brand can also establish its own unique voice so that it stands out from the competition and connects with visitors more strongly.

2. UNDERSTANDING THE CUSTOMER JOURNEY:- To grow your business and maintain long-term relationships with your customers, you should view the customer journey as a cycle where customers become brand ambassadors and refer friends to you.

3. EXECUTE YOUR BRAND STRATEGY: –   Having written your strategy, you need to execute it effectively across all your channels. Here are the steps to follow.

  • CREATE IT’S VISUAL IDENTITY: –

The visual identity of your brand represents who you are. We’re talking about the logo, colors, typography, and other elements. After creating your brand strategy, it is time to develop your visual identity to properly communicate your brand values.

Here’s an example to demonstrate the visual identity among companies.

4. COMMUNICATE THE STRATEGY TO THE TEAM: –

Lastly, you need a good team to implement your branding strategy. A strategist should build the strategy, a designer should create visual guidelines, and a marketing manager should ensure the campaigns and creativity are in line with the brand’s voice and values.

In order to strategize Brand Strategy, you can refer to Punit Chawla’s UI designing: –

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take-your-cold-emailing-to-the-next-level-with-sodigital
sodigital.in/content-marketing-7-brands-that-make-a-big-impact
The Digital Age of video marketing: You’ll never need another guide!

The Digital Age of video marketing: You’ll never need another guide!

Starting video marketing now is a great idea if you haven’t already. As video popularity grows, video marketing has become a must-have for every business. No matter what your background or skill level is, we provide a step-by-step guide to help you become an expert. “Content-driven marketing takes on a whole new look.”. The use of video is capturing consumer attention like never before. YouTube is now the most important channel for brands looking to engage with millennial audiences and increase outreach and revenue.

Those new to video marketing should start at the beginning and work their way through to the end. We encourage you to pick and choose the topics that are best suited to your skills. The use of visual content should be a part of every content strategy, regardless of the type of business. If you have never tried this before or tried and aren’t getting results, where do you start?

Let’s understand what is Video Marketing and why should you do it?

Video marketing is the process of planning, creating, editing, publishing, and promoting video content to promote a brand, business, or product. Platforms used by businesses for video marketing include YouTube, Facebook, Snapchat, Vimeo, and Instagram. In video marketing, awareness is raised, engagement is created, and sales are driven. In digital marketing, videos are used to promote products and services.

Here are a few points that may convince you to invest some time in video marketing:

  • About half of all internet users watch videos about products or services before purchasing (Google)
  • If time, budget, and other resources weren’t an issue, 73% of marketers would create more marketing videos. (Buffer)
  • Over 10% of businesses now use online video on their website landing pages (Impact)

VIDEO MARKETING GOALS & TARGETS :-

Like any marketing campaign, the first step of your first video campaign is to determine your goals and targets. How will you measure your campaign’s success?

The best way to define the purpose of your video marketing is to determine its place in the marketing funnel.

  1. AWARENESS- It is important that you craft a story and provide valuable information about your service or product. The video should be short, helpful, and inspirational or entertaining. To help the audience access some exclusive information, a CTA can direct people to a landing page or provide detailed content.

2. CONSIDERATION- There are likely many options the customer is considering online when considering a purchase. For this reason, you’ll want to make the video a little longer, incorporating demos and testimonials, for example. Video visuals and explainers can be extremely useful for showing the product.

3. DECISION- You need to ensure the buying process is smooth and clear for your customer. You should also make the customer feel as if they have some control over the process. If necessary, you can ensure that they understand how products should be used, assembled, and returned.

4. DEFINING YOUR AUDIENCE- The key to a successful marketing campaign is knowing who you are marketing to. By defining your target audience, you can learn who you’re talking to and what they’re interested in.

VIDEO MARKETING STRATEGIES:-

here-are-15-of-the-best-digital-marketing-tools-for-2021

VIDEO MARKETING TOOLS TO ACE YOUR BUSINESS:-

Content marketing: 7 brands that make a big impact!

Content marketing: 7 brands that make a big impact!

CONTENT IS FIRE. SOCIAL MEDIA IS GASOLINE.

Jay Barer once said, “Content is Fire. Social Media is Gasoline”. No doubt about it.

In order to create shareable and original digital content, brands strive to be original. As brands make every effort to create better content, social media marketing is not taking a back seat. The marketing process changes constantly in India due to the adoption of new norms. Today, many brands are making marketing records and changing marketing as we know it.

Take a cue from these Indian brands :

1. AMUL DAIRY COOPERATIVE SOCIETY

#AMULDAIRY
AMUL DAIRY COOPERATIVE SOCIETY
https://pin.it/4mufRyA

The Amul brand is one of the most successful and popular brands in India. With its wide range of dairy products, Amul has become a household name among Indian families. All of us in our homes probably have at least one product made by Amul. Amul – The Taste of India is a family-friendly, patriotic jingle for its marketing campaign.

Its brand icon, Amul Girl, appears on most of these advertisements with a fresh edge and often humorous catchphrases, making them the talk of the town.

We – The motivated and devoted workforce of AMUL- are committed to producing wholesome and safe foods of excellent quality to remain market leader through the deployment of quality management systems, state-of-art-technology, innovation, and eco-friendly operations to achieve delighted of customers and betterment of milk producers.

Amul

AMUL’S CONTENT MARKETING STRATEGY:

A. An Indian marketing icon, Amul Girl: The Story –

Regardless of the social situation, Amul’s campaigns reflect the point of view of the majority. Throughout Amul’s content, the evergreen Amul girl tells the story from her perspective, making the brand even more human. Back in 1967, Amul created the Amul Girl in response to Polson’s butter-girl. This is the longest-running ad campaign in history!

The company has expanded from selling dairy products to selling chocolates and will enter the biscuit business later this year. It was trying to beat Britannia’s Good Day by claiming that its cookies contain 25% butter. They introduced ice cream in 1996 and had around 8,500 exclusive parlors in India by 2010.

2. COCA-COLA’S “SHARE A COKE”

#COCA-COLA’S”SHAREACOKE”

Coca-Cola has been using its own content to promote itself since nearly ten years ago. Coca-Cola wanted to reengage teens and young adults who loved the beverage.

“Share a Coke” was ultimately about storytelling. The marketing team launched a campaign called “Share a Coke” that was an instant hit. By giving a Coke to someone else, this campaign bridged the distance between loved ones, especially those who live far from you. Kudos to Coca-Cola India in particular. It has always been ahead of the game with its content. For example, here is an old ad that most Indians are familiar with.

Share a Coke proved that focusing your marketing resources on what your audience values are worth it.

COCA-COLA’S CONTENT MARKETING STRATEGY:

A. CREATING BRAND VALUE THROUGH CONTENT EXCELLENCE!

Coca-Cola aims at building its brand through “Creating Brand Value through Content Excellence”. Achieving this goal is one of the most difficult parts of creating a brand, but the rewards are very great. Coca-Cola is a great example of how to achieve your goals. Are you aware of the effectiveness and relevance of traditional media today, in light of how consumers access and share information today? Coca-Cola is!

To increase engagement, they need to make content a critical part of their marketing strategy. It is important for brands to provide a platform that promotes and facilitates conversations, especially with the use of digital media. Some have asked how to moderate or control such conversations. The good news is that you can do less to get more. All you need is the right strategy and the right audience.

Creating the right connection is not just about engaging the audience or facilitating conversations, but is also about encouraging purchase and boosting the value of your brand.

B. MAKE A WISH BAT-KID CAMPAIGN!

Making-A-Wish provided a visual representation of its impact on people through one child’s experience. As you can imagine, the campaign was also emotionally charged. This is an excellent piece of content marketing. Content marketing efforts by Make-A-Wish Foundation are an example of best practices. It’s not just big brands that provide inspiration. Using emotional appeals, the non-profit organization was able to get people’s attention and inspire them to act.

3. ZOMATO

#BUILDINGZOMATO

There is a well-established audience for Zomato. They know what motivates people to use their service, and never fail to bring out the foodie in you! Zomato, which launched in 2008, has evolved from searching for restaurants to delivering food directly to their customers. The best approach would be to target students and office workers, as well as people who eat outside occasionally. Some startups, including Zomato, have created social media accounts to engage their customers. In order to connect with customers and reach out to potential customers, a business based on applications should utilize social media.

For an example- Youtube tweeted- ‘Guys, kabhi kabhi raat ke 3 baje, phone side pe rakh ke so jana chahiye’

For Zomato, quality is more important than quantity when it comes to posting on social media. All platforms work equally well with them- Facebook, Instagram, Twitter, and blogs alike. The use of too many social networks may ruin your marketing campaign, according to some experts. By using multiple channels for content marketing, Zomato shows us that we can do it efficiently.

Businesses recently have been making a better effort to get to know and understand their consumers, as opposed to pushing them to consume their goods.

4. CADBURY INDIA

#CADBURYINDIA

Cadbury was founded by John Cadbury in Birmingham, England, in 1824.
As of 2010, Cadbury India has its headquarters in Mumbai, Maharashtra. Cadbury India was founded in 1948. “Cadbury House” is the name of the company’s head office in Mumbai. Presently, the company offers a variety of chocolate confectionery products, beverages, and biscuits. Among its most popular products are Milk, Oreo, Tang, Bournvita, etc. Another FMCG giant in India, Hindustan Unilever Limited, has also partnered with Kwality Wall to make Kwality Walls Cornetto Oreo and Kwality Wall gems.

1. CADBURY INDIA’S CONTENT MARKETING STRATEGY :

A. STAY HOME STAY SAFE: AT HOME WITH OREO- A CADBURY OREO CAMPAIGN

Cadbury’s biscuit brand Oreo has launched a very clever campaign that reflects our current situation: Staying at home.

There is a new advertising campaign from Oreo called #AtHomewithOreo. Through this campaign, Oreo encourages playfulness among children at home in these uncertain times. The campaign’s slogan is ‘Make Way For Play’. Perfect for the current situation, isn’t it?

B. A HEART TOUCHING CAMPAIGN : “KUCH MEETHA HO JAAYE” (A DAIRY MILK CAMPAIGN)

In India, customs and traditions play a huge role, especially when people are starting something new with auspicious circumstances. Cadbury India launched a campaign called “Kuch Meetha Ho Jaaye”, in which they positioned Dairy Milk as a sweet that could be enjoyed at happy times of our lives. It was a pleasure to see Cadbury India showing people of all ages celebrating big and small moments of their lives with the Cadbury Dairy Milk brand. Amitabh Bachchan, the legendary Indian actor, also supported the campaign.

It perfectly illustrates the idea of “Kuch Meetha Ho Jaaye”

Cadbury India enjoyed some of its most successful campaigns, which helped cement a strong connection with its customers, clearly visible in its balance sheet.

5. NETFLIX INDIA

#NETFLIXINDIA

The term “Netflix and chill” comes from the popular video streaming service in the US. A tagline for Instagram is “Hum, Tum, Aur Tudum” (Netflix’s theme music). A video streaming service and production company have now been launched after what started as a DVD sale and rental service via mail. By publishing content on Facebook, Instagram, and Twitter, they prove they’re worth your money and time.

To engage their fans and followers, Netflix India uses micro-videos and photos from their movie and series libraries on social media. Netflix also curates memes to engage its fans. In this way, Netflix engages users in their social media accounts while also showing them how to make the most of their subscriptions.

6. FLIPKART INDIA

#FLIPKARTINDIA

Flipkart is one of the pioneering Indian online brands to utilize TVCs as their main content marketing tool. Their ads are really catchy and cute with children dressed as adults.

Despite their topicality, these videos are hilarious and extremely engaging! Flipkart always brings smiles to their customers’ faces with their creativity, messaging, and sense of humor, regardless of the offer or the service announcement.

7. VODAFONE IDEA LIMITED

#VODAFONEIDEALIMITED

Before merging in 2018, Idea and Vodafone were separate cellphone providers. Both companies served niche markets within a competitive network segment. In 2007, Vodafone entered India as a UK-based telecommunications company, using digital content to promote customer engagement and brand awareness.

The Vodafone Ads would convey their messages without any or very little speech, compared to other providers who used traditional advertisement templates. Using funny characters, they portrayed common situations in their popular ZooZoo Ads to introduce customers to their plans, offers, and ways to recharge. Due to its focus on visuals instead of audio to deliver the message, it could resonate with audiences regardless of their language or culture. This is an excellent content marketing example for breaking language barriers and showing solidarity with people across the nation.

CONCLUSION

There is no longer just a race to manufacture the best goods or offer the best services. For brands, agencies craft the right content for generating awareness and leads. Therefore, we are able to provide some of the best content marketing examples here. You are now closer to the manufacturers, as the ones on the list are interested in learning more about you.

Social media is a great way for you to make a complaint about a product or service. By using the internet, they make sure you are aware when a new product is launched. Due to the low cost of mobile data in India, content marketers and service providers are expected to reach a wider array of audiences in India.

READ MORE ABOUT CONTENT MARKETING :

READ MORE ABOUT COLD-EMAILING INSPIRED BY ANKUR WARIKOO
Take your Cold-Emailing to the next level with SoDigital!

Take your Cold-Emailing to the next level with SoDigital!

This post explores tips and techniques for framing, writing, and e-mailing cold emails effectively. The process is enjoyable regardless of how much experience you have.

WHAT EXACTLY IS A COLD-EMAIL?

According to Wikipedia, A cold email doesn’t involve any prior contact with the sender. The process is also known as cold emailing. Email marketing includes cold emailing, which differs from warm or transactional emailing.

In short, “Cold emails are messages sent to a receiver to gain a benefit in terms of favor, sales, or opportunity.” The term cold emailing is used to describe emailing someone you do not know for a specific purpose. We often see examples of cold emailing that are not just sales tools in our daily lives.

A thread by Ankur Warikoo led me to experience cold emailing recently. You will feel more confident to send an email to a public figure when you read the article. You will only get it if you ask for it.


You are like a lone wolf when you send a cold email. It sometimes hits, sometimes it doesn’t. If you want to maximize your chances of hitting the bulls-eye, you must throw the dart. As a first step in mastering cold emails, here are a few tips that you might not know.

WHY IS COLD EMAILING NECESSARY?

There are many reasons why a business should consider cold emailing. The following are the two most important:

1. BUILDING NEW RELATIONSHIPS


Networking: Why is it important?
By building our network, we can create more opportunities rather than waiting for them to come to us. This allows potential clients to learn of this product, even if they aren’t aware of it. Cold emailing help create awareness among the general public.
To give you an exampleA person looking for London travel packages would be delighted if everything arrived in their inbox. Cold email is an effective way to connect people who might need each other.

There are several ways to do it :

   – A thoughtful response to the content they create online
– Appreciating their work and how it has helped you
– Connecting with them to share feedback

2. GENERATING NEW LEADS


Cold emails can generate new hot leads for sellers. The first step in any sale is generating a lead. As soon as he receives the lead, he is responsible for moving it to execution. To generate leads via email, an opt-in form is necessary. Getting information about your customers such as their names and emails is key to marketing.
Even so, effective email lead generation strategies don’t end with lead capture forms. It’s also necessary to nurture leads so they can become customers.



BUT, you need to understand what Cold-Emailing “ISN’T”:

– It isn’t spam if it is a cold email.
– Cold email is about the sender, not the receiver.
– Emails sent cold don’t relate to business.

IS COLD-EMAIL STILL EFFECTIVE IN 2021?

A good cold email accomplishes five things. The following should be done:

1. SUBJECT LINE IS SUPER IMPORTANT: –


Entrepreneurs and CEOs who receive thousands of emails a day need to be able to stand out from the crowd. In your email, make sure to explain why you appreciate their interests, job, etc. Highlight the similarities between your interests and theirs to increase your chances of getting a response. That is why “SUBJECT LINE” plays an important role in effective cold-emailing.

It is the factor that influences whether someone opens an email. You should be very strategic when writing your first message to your receiver.



FOR AN EXAMPLE: –
What do you do if you receive an email offering recent London tours from an agency and you are looking to travel? “
Subject line – Tour packages for London” 
& “
Subject line – Aren’t you looking forward to an amazing vacation?” 
Thus, the first one seems like a regular promotional email while the second one makes you curious about it.

2. SHORT, EASY, SIMPLE & ACTIONABLE: –


Helping others can be very rewarding for some people, and it is even regarded as a desire. As a result of asking for help, they will gain self-confidence. Don’t make things difficult for them, but make them simple. You already know that short emails are more likely to be read than long ones. Response rates are much higher for emails asking for clear, specific action. You should avoid sending long, rambling cold emails.

A good way to keep things short and direct is to write the way you’d speak.

 For instance, in a cocktail party, you wouldn’t just walk up and pitch them. You would introduce yourself, say something nice, connect over a shared interest or friend, and then make a request that makes sense.

3. PERSONALIZING EMAILS IS WORTH EXTRA POINTS: –


By personalization, I mean that you have created a “theory of mind” about the recipient based on their interests, background, and the information you believe is relevant to them. You have shown them that you have taken the time to understand them.


Therefore, send cold emails that are always personalized before they are sent. You may not realize the importance of it.
As a result, customized emails are essential. Make your cold email outreach more personal with SoDigital.
Check out this link:

4. A FEELING OF APPRECIATION BUT ALSO A SENSE OF VULNERABLITY: –


In fact, I would encourage you to be a little respectful.
You shouldn’t treat your audience like a king or queen. You are asking for a favor from someone you do not know. By expressing gratitude and being vulnerable, you show them you are a good person who chooses to help. By approaching them, you also give them a sense of power and status.



ALWAYS SHOW GRATITUDE TOWARDS OTHERS!
Results are achieved this way. You can make the response rate double by saying “Thank you!” This is the easiest way to increase response rates. Let people know it’s okay if they’re too busy. By giving them an option, you actually increase their likelihood of helping you.

5. THE NEED FOR FOLLOW-UP IS INEVITABLE: –

For most sales, follow-up is required after 5 meetings.
A deal closes quickly in business, and no follow-up is required after that. Nowadays, people consume so much content online that it is difficult to remember what they saw.

The same applies to emails. For this reason, follow-ups are essential. Today’s cold-email tools make it much easier for cold-email marketers to automate their follow-ups through conditions and automatic emails to automatically get responses from recipients.

Here’s what we’ve done for you!

With the help of our research team, we have compiled a list of cold email tools that work great and will benefit your business. We hope that you liked it.