As we at SoDgital are recalling the situations from the Covid-19, we can’t help but feel a wave of nostalgia. The year 2022 is just around the corner! It’s amazing to see how far we and the industry have come in recent years. The Covid-19 pandemic has clearly changed the business environment. Before Covid-19, the service industry was rapidly changing. We are able to access world information and services through our smartphones in a more personal and convenient way.

DIGITAL MARKETING

With the emergence of the Internet, digital marketing has become a business necessity. The Covid-19 outbreak has caused global economic losses due to its widespread impact on human life.

Marketers are now challenged to manage the crisis and plan for the future at the same time. In this challenging environment, industries cannot function. As a result, marketing has become more necessary and challenging than ever before.

DIGITAL MAKETING IS THE BEST ANTIDOTE TO THIS TREND:-

More and more people are spending time online, along with staying at home more often. The fact that consumers are staying indoors suggests that digital marketing is the best antidote to this trend.

Digital Marketing, in the new normal, has become a great opportunity for businesses. Isn’t that overwhelming?

You can still use the changes to your marketing strategy to give your customers a more memorable experience.

The digital marketing strategy is one of the best strategies and protects brands. The company is operating successfully with fewer costs. 

Having said that, as digital marketers, our goal is to share the latest digital marketing trends that can help business owners succeed in the “new normal” world.

Here are TOP 5 NEW DIGITAL MARKETING TRENDS you need to know now before you change your plan for the new normal in digital marketing: –

1. AI-POWERED OPTIMIZATION

WHAT IS AI ?

In simplest terms, artificial intelligence refers to the ability of machines to perform tasks.

  • It allows machines to think, respond and perform actions as humans do.
  • It also helps machines learn from experience and adapt to new input.

Within the next few years, AI will change the face of Digital Marketing.

By collecting, analyzing, applying, and learning from data, artificial intelligence is reshaping digital marketing.

The importance of artificial intelligence is particularly relevant to digital marketing. In marketing, AI is being implemented through software such as Google’s AI, the clever, humorous Siri, and Tesla’s self-driving car, etc.

“A new age of digital marketing is being brought about by artificial intelligence.”

SAMRIDHI SEHGAL

REASONS FOR ADOPTING AI?

HOW CAN AI BE IMPLEMENTED AS DIGITAL MARKETING FOR BUSINESSES?

By using AI digital marketing strategies, you can engage your audience in a new way. It can help you get more relevant traffic, get new customers, increase sales, and keep existing ones. To help you give your customers an experience they will remember, here are some methods on how to do so.

BENEFITS OF AI IN DIGITAL MARKETING :-

CHAT BOTS

CHAT BOTS HAVE BECAME STANDARD

 A lot of businesses use automatic responses to answer customer questions, collecting data as well. 

The chatbot and artificial intelligence are the new game-changers.

You can refer to the following link below of how Neil Patel, a Digital Marketer explains AI: as the Future of Digital Marketing:-

2. VOICE SEARCH OPTIMIZATION

Source- Google.com/free images

According to GOOGLE,

Google claims that its Voice Search is 95% accurate. Voice searches have become easier due to higher search results. You can more easily match what you require with what we offer, simplifying the process.

VOICE SEARCH IS ON THE RISE AFTERALL

A growing number of consumers are using search tools powered by voice, such as Alexa. There has been a lot of time spent at home, without much opportunity for conversation. It is mainly because of advancements in technology.

A big sign that people are starting to adapt to this new behaviour is the adoption of devices that are fully voice controlled.

According to the wikipedia.

We found a guide by SEM Rush during our research. This article will teach you how to optimize your website for voice search in simple 7 steps. I hope this is useful.

3. MORE AUGMENTED REALITY & VIRTUAL REALITY APPLICATIONS

AUGMENTED REALITY OVERLAYS DIGITAL ONTO YOUR VIEW OF THE REAL WORLD, OFTEN THROUGH SMARTPHONES.

THERE ARE 3 ASPECTS TO BOTH THE APPLICATIONS :-

  • A combination of the real and virtual worlds,
  • Direct interaction with people in real time,
  • Registration of virtual and real objects in 3D.
VIRTUAL REALITY PRIMARILY USES HEADSETS TO CREATE IMMERSIVE 3D EFFECTS.

4. AUTOMATED & PERSONALISED EMAIL MARKETING

WHAT IS EMAIL MARKETING?

A series of automated emails are sent to your target audience. If you use an autoresponder, it is possible to schedule emails to send based on the audience’s interactions with your company

FOR EXAMPLE :- It is possible to send an automated email to those who subscribe to your newsletter, Sounds great, right?

But don’t be fooled by the automated part as,

Automated emails work best when they are far from spam. It’s the kind of content your audience has requested, which is high-quality and personalized. This may sound a little complicated? But it’s not like that. Let us understand-

WHY SHOULD YOU AUTOMATE YOUR EMAIL ?

This is all about scale. It’s impossible to write individual emails for each person who signs up in your sales electronics if you have thousands in it.

  • Automated email marketing lets you create email campaigns customized to the audience’s needs, which you can send at the right time.
  • By reducing the time it takes you to write emails and send them, and ensuring your copy is well written, you can influence your audience.

5. INFLUENCER MARKETING

Last but not the least, Influencers Marketing. The idea of influencer marketing can be applied to social media to extend celebrity branding. Influencers are known for their expertise, which attracts an engaged and attentive audience.

Influencers are digital marketer celebrities, who attract attention simply by using their accounts.

This is how people become famous on Instagram and YouTube.

INFLUENCER MARKETING CAN HELP YOUR BRAND ?

  1. INCREASE BRAND REACH
  2. SIMPLIFY CONTENT CREATION
  3. DISRUPTION SHOULD BE MINIMISED

You can refer to the following link below of how Influencers have transformed Modern Marketing :- A TedTalk by Rachael David.