It is important to first build a strong brand strategy. We explain why this is so and explain how you can do so.
If you don’t have a brand strategy, it’s like driving to an unknown destination without a map. The process will require a lot of time and effort, but you will end up somewhere you didn’t intend to go. To navigate your campaigns, you need to define your brand values, brand story and messaging.
It is important to understand what kind of story a brand tells, the message it conveys, and its values to direct your campaigns appropriately. Brand and marketing strategies should be clearly defined to increase your chances of success.
Branding is more than just a logo, name, or slogan; it is the entire experience you want customers and prospects to have when they interact with your company.
Today, I will guide you through the steps of developing a branding strategy for your business.
WHAT IS BRAND? & WHAT IS BRANDING?
The term “brand” was originally used to describe names, slogans, signs, symbols, or other designs that distinguished one company from another. Today, the concept of branding is complex and essential.
Every company needs a branding strategy. A company’s brand strategy decides its future, whether it sells products or services. Building a brand takes time, is uncomfortable, and may be fraught with problems.
“Branding” or “Marketing”?
“Marketing is a subset of Branding”Branding and marketing are two aspects of the same concept.
Branding is strategic. Marketing is tactical.
Ø Marketing is what you do to get your message or promise to customers;
Ø Your brand is how you keep the promise made, through delivery to customers and colleagues.
Why is “Brand Strategy” so important ?
Every business needs a strong brand. The backbone of any company’s future is its brand, whether it’s a product or a service. Developing a company’s branding plan can be difficult and seem pointless at times. This is not true. You can refer SoDigital’s Social Media Marketing & Branding Services.
BEST 4 BRAND STRATEGIES IN 2021: –
- CREATE YOUR BRAND VOICE :- The brand voice is the emotion and personality infused into a company’s communications. Your brand needs a consistent voice throughout your marketing funnel to build consistency and presence. Here are a few definitions to help you understand how everything fits together.
- WHY IS IT IMPORTANT TO CREATE A BRAND VOICE?
The process of designing a new website is usually very exciting. There is a lot of discussion about templates, photography, iconography, and color schemes. It is equally important to consider how it will sound and how it will look. How would you describe your brand voice?
A WEBSITE is a great place to explore your brand’s voice for B2B companies. Your brand can also establish its own unique voice so that it stands out from the competition and connects with visitors more strongly.
2. UNDERSTANDING THE CUSTOMER JOURNEY:- To grow your business and maintain long-term relationships with your customers, you should view the customer journey as a cycle where customers become brand ambassadors and refer friends to you.
3. EXECUTE YOUR BRAND STRATEGY: – Having written your strategy, you need to execute it effectively across all your channels. Here are the steps to follow.
- CREATE IT’S VISUAL IDENTITY: –
The visual identity of your brand represents who you are. We’re talking about the logo, colors, typography, and other elements. After creating your brand strategy, it is time to develop your visual identity to properly communicate your brand values.
Here’s an example to demonstrate the visual identity among companies.
4. COMMUNICATE THE STRATEGY TO THE TEAM: –
Lastly, you need a good team to implement your branding strategy. A strategist should build the strategy, a designer should create visual guidelines, and a marketing manager should ensure the campaigns and creativity are in line with the brand’s voice and values.
In order to strategize Brand Strategy, you can refer to Punit Chawla’s UI designing: –
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