It’s time for you to get started with video marketing if you haven’t already. Especially now, when traditional marketing is waning and video marketing has become a popular medium, video marketing has become a key tool for businesses of all sizes.
With this detailed guide, we will explain everything you need to become an expert, no matter what your background or skills are. Getting started with video marketing is the first step to success. Pick and choose the sections that suit your needs if you’re here to enhance your skills.
What is video marketing and why should you do it?
Marketing using video is a means of raising awareness, encouraging engagement, and increasing sales. The act of digital marketing overlaps with both content marketing and social media marketing.
Video Marketing – A quick history :-
The trend of video marketing began around 2010, but it took about four years for it to become affordable for those on a limited budget. With the introduction of tools and services, video marketing has become accessible to all businesses.
The cost was the main reason why video marketers didn’t take advantage of video marketing in the past. It only takes a few minutes to create a studio-quality video online, even if you don’t have artistic skills. You can click here for more information.
The demand for video marketing services on social media has been another major factor that has fueled their growth. Video posts drive far more engagement on social media than text and image posts.
As video content marketing becomes easier and easier, it also becomes more effective. Since there are so many options available, even those without traditional video recording or editing skills can take advantage of video.
Here are four reasons why video content marketing is an essential part of any company’s marketing plan as follows:-
1. Videos are an Excellent Medium for Explaining Your Product
A video can be the perfect tool for helping potential buyers learn more about a product. The use of video content has helped increase user understanding of products and services by 94 percent. Video content is such a good tool for this as it provides businesses with a visual element that helps them explain how things work.
The video performed four times better than the text ad in Facebook tests, was 497% cheaper per click, and cost 280% less per lead than the text ad.
A video marketing strategy is essential for every business. There is no shortage of video marketing statistics proving one thing: video is the future of marketing. In Google’s research, 6 out of 10 people would rather watch online videos than television. YouTube claims its users watch more than 1 billion hours of video per day.
2. Videos Provide a Good Return on Investment
Video returns will depend on a variety of factors, including how well you plan your content strategy and how high the quality of your videos is.
Videos may seem complicated and expensive to create. However, there are many tools out there that can create good videos quickly and without spending a lot of money. Taking advantage of high-quality video recorders in our pockets through smartphones, software packages such as VideoScribe and Doodly make it easy to create explainer videos at an affordable cost. A positive ROI is more likely to be achieved if more is spent on your videos.
3. Video optimization helps your search engine rankings
To rank well on Google, you should post videos on YouTube that are related to popular search terms. Many Google searches include videos from YouTube. Here is an example. Google shows three videos below the featured snippet, and above the regular search results, if you search for the words “How to edit videos on iPhone.”. One of the three results is for the video editing app Filmora in this case. This link explains how to edit videos on an iPhone using the Filmora app for iOS.
4. Video is popular with people
Video content has become incredibly easy to watch and record thanks to advances in technology. The stats prove it. The top highlights include the following:
According to YouTube’s official blog, people watch over 1 billion hours of daily content.
On Twitter, 2 billion views of videos are recorded every day. Also, tweets with video have a greater engagement rate.
Each day, Facebook video views exceed 8 billion. An interesting fact is that 85 percent of these don’t contain videos with audio.
Videos are the most popular mediums for consumers to consume content, so you should be making them.
Video marketing is relevant and valued by consumers today, as shown by these statistics. This means that video marketing is now normalized by consumers.
In conclusion :-
Marketing with video is a great way to reach people. Creating and sharing high-quality video content is easier than ever before for businesses. If video is not already part of your content strategy, you might consider testing out a couple of projects. You c
In order to create shareable and original digital content, brands strive to be original. As brands make every effort to create better content, social media marketing is not taking a back seat. The marketing process changes constantly in India due to the adoption of new norms. Today, many brands are making marketing records and changing marketing as we know it.
Take a cue from these Indian brands :
The Amul brand is one of the most successful and popular brands in India. With its wide range of dairy products, Amul has become a household name among Indian families. All of us in our homes probably have at least one product made by Amul. “Amul – The Taste of India” is a family-friendly, patriotic jingle for its marketing campaign.
Its brand icon, Amul Girl, appears on most of these advertisements with a fresh edge and often humorous catchphrases, making them the talk of the town.
We – The motivated and devoted workforce of AMUL- are committed to producing wholesome and safe foods of excellent quality to remain market leader through the deployment of quality management systems, state-of-art-technology, innovation, and eco-friendly operations to achieve delighted of customers and betterment of milk producers.
A. An Indian marketing icon, Amul Girl: The Story –
Regardless of the social situation, Amul’s campaigns reflect the point of view of the majority. Throughout Amul’s content, the evergreen Amul girl tells the story from her perspective, making the brand even more human. Back in 1967, Amul created the Amul Girl in response to Polson’s butter-girl. This is the longest-running ad campaign in history!
The company has expanded from selling dairy products to selling chocolates and will enter the biscuit business later this year. It was trying to beat Britannia’s Good Day by claiming that its cookies contain 25% butter. They introduced ice cream in 1996 and had around 8,500 exclusive parlors in India by 2010.
Coca-Cola has been using its own content to promote itself since nearly ten years ago. Coca-Cola wanted to reengage teens and young adults who loved the beverage.
“Share a Coke” was ultimately about storytelling. The marketing team launched a campaign called “Share a Coke” that was an instant hit. By giving a Coke to someone else, this campaign bridged the distance between loved ones, especially those who live far from you. Kudos to Coca-Cola India in particular. It has always been ahead of the game with its content. For example, here is an old ad that most Indians are familiar with.
Share a Coke proved that focusing your marketing resources on what your audience values is worth it.
COCA-COLA’S CONTENT MARKETING STRATEGY :
A. CREATING BRAND VALUE THROUGH CONTENT EXCELLENCE!
Coca-Cola aims at building its brand through “Creating Brand Value through Content Excellence”. Achieving this goal is one of the most difficult parts of creating a brand, but the rewards are very great. Coca-Cola is a great example of how to achieve your goals. Are you aware of the effectiveness and relevance of traditional media today, in light of how consumers access and share information today? Coca-Cola is!
To increase engagement, they need to make content a critical part of their marketing strategy. It is important for brands to provide a platform that promotes and facilitates conversations, especially with the use of digital media. Some have asked how to moderate or control such conversations. The good news is that you can do less to get more. All you need is the right strategy and the right audience.
Creating the right connection is not just about engaging the audience or facilitating conversations, but is also about encouraging purchase and boosting the value of your brand. Here’s coca-cola case study:-
B. MAKE A WISH BAT-KID CAMPAIGN!
Making-A-Wish provided a visual representation of its impact on people through one child’s experience. As you can imagine, the campaign was also emotionally charged. This is an excellent piece of content marketing. Content marketing efforts by Make-A-Wish Foundation are an example of best practices. It’s not just big brands that provide inspiration. Using emotional appeals, the non-profit organization was able to get people’s attention and inspire them to act.
There is a well-established audience for Zomato. They know what motivates people to use their service, and never fail to bring out the foodie in you! Zomato, which launched in 2008, has evolved from searching for restaurants to delivering food directly to their customers. The best approach would be to target students and office workers, as well as people who eat outside occasionally. Some startups, including Zomato, have created social media accounts to engage their customers. In order to connect with customers and reach out to potential customers, a business based on applications should utilize social media.
For an example- Youtube tweeted- ‘Guys, kabhi kabhi raat ke 3 baje, phone side pe rakh ke so jana chahiye’
For Zomato, quality is more important than quantity when it comes to posting on social media. All platforms work equally well with them- Facebook, Instagram, Twitter, and blogs alike. The use of too many social networks may ruin your marketing campaign, according to some experts. By using multiple channels for content marketing, Zomato shows us that we can do it efficiently.
Businesses recently have been making a better effort to get to know and understand their consumers, as opposed to pushing them to consume their goods.
Cadbury was founded by John Cadbury in Birmingham, England, in 1824. As of 2010, Cadbury India has its headquarters in Mumbai, Maharashtra. Cadbury India was founded in 1948. “Cadbury House” is the name of the company’s head office in Mumbai. Presently, the company offers a variety of chocolate confectionery products, beverages, and biscuits. Among its most popular products are Milk, Oreo, Tang, Bournvita, etc. Another FMCG giant in India, Hindustan Unilever Limited, has also partnered with Kwality Wall to make Kwality Walls Cornetto Oreo and Kwality Wall gems.
1. CADBURY INDIA’S CONTENT MARKETING STRATEGY :
A. STAY HOME STAY SAFE: AT HOME WITH OREO- A CADBURY OREO CAMPAIGN
Cadbury’s biscuit brand Oreo has launched a very clever campaign that reflects our current situation: Staying at home.
There is a new advertising campaign from Oreo called #AtHomewithOreo. Through this campaign, Oreo encourages playfulness among children at home in these uncertain times. The campaign’s slogan is ‘Make Way For Play’. Perfect for the current situation, isn’t it?
B. A HEART TOUCHING CAMPAIGN : “KUCH MEETHA HO JAAYE” (A DAIRY MILK CAMPAIGN)
In India, customs and traditions play a huge role, especially when people are starting something new with auspicious circumstances. Cadbury India launched a campaign called “Kuch Meetha Ho Jaaye”, in which they positioned Dairy Milk as a sweet that could be enjoyed at happy times of our lives. It was a pleasure to see Cadbury India showing people of all ages celebrating big and small moments of their lives with the Cadbury Dairy Milk brand. Amitabh Bachchan, the legendary Indian actor, also supported the campaign.
It perfectly illustrates the idea of “Kuch Meetha Ho Jaaye”
Cadbury India enjoyed some of its most successful campaigns, which helped cement a strong connection with its customers, clearly visible in its balance sheet.
The term “Netflix and chill” comes from the popular video streaming service in the US. A tagline for Instagram is “Hum, Tum, Aur Tudum” (Netflix’s theme music). A video streaming service and production company have now been launched after what started as a DVD sale and rental service via mail. By publishing content on Facebook, Instagram, and Twitter, they prove they’re worth your money and time.
To engage their fans and followers, Netflix India uses micro-videos and photos from their movie and series libraries on social media. Netflix also curates memes to engage its fans. In this way, Netflix engages users in their social media accounts while also showing them how to make the most of their subscriptions.
Flipkart is one of the pioneering Indian online brands to utilize TVCs as their main content marketing tool. Their ads are really catchy and cute with children dressed as adults.
Despite their topicality, these videos are hilarious and extremely engaging!
Flipkart always brings smiles to their customers’ faces with their creativity, messaging, and sense of humor, regardless of the offer or the service announcement.
Before merging in 2018, Idea and Vodafone were separate cellphone providers. Both companies served niche markets within a competitive network segment. In 2007, Vodafone entered India as a UK-based telecommunications company, using digital content to promote customer engagement and brand awareness.
The Vodafone Ads would convey their messages without any or very little speech, compared to other providers who used traditional advertisement templates. Using funny characters, they portrayed common situations in their popular ZooZoo Ads to introduce customers to their plans, offers, and ways to recharge. Due to its focus on visuals instead of audio to deliver the message, it could resonate with audiences regardless of their language or culture. This is an excellent content marketing example for breaking language barriers and showing solidarity with people across the nation.
There is no longer just a race to manufacture the best goods or offer the best services. For brands, agencies craft the right content for generating awareness and leads. Therefore, we are able to provide some of the best content marketing examples here. You are now closer to the manufacturers, as the ones on the list are interested in learning more about you.
Social media is a great way for you to make a complaint about a product or service. By using the internet, they make sure you are aware when a new product is launched. Due to the low cost of mobile data in India, content marketers and service providers are expected to reach a wider array of audiences in India.
This post explores tips and techniques for framing, writing, and e-mailing cold emails effectively. The process is enjoyable regardless of how much experience you have.
WHAT EXACTLY IS A COLD-EMAIL ?
According to Wikipedia, A cold email doesn’t involve any prior contact with the sender. The process is also known as cold emailing. Email marketing includes cold emailing, which differs from warm or transactional emailing.
In short, “Cold emails are messages sent to a receiver to gain a benefit in terms of favor, sales, or opportunity.”The term cold emailing is used to describe emailing someone you do not know for a specific purpose. We often see examples of cold emailing that are not just sales tools in our daily lives.
A thread by Ankur Warikoo led me to experience cold emailing recently. You will feel more confident to send an email to a public figure when you read the article. You will only get it if you ask for it.
By building our network, we can create more opportunities rather than waiting for them to come to us. This allows potential clients to learn of this product, even if they aren’t aware of it. Cold emailing help create awareness among the general public.
To give you an example, A person looking for London travel packages would be delighted if everything arrived in their inbox. Cold email is an effective way to connect people who might need each other.
There are several ways to do it :
A thoughtful response to the content they create online
Appreciating their work and how it has helped you
Connecting with them to share feedback
2. GENERATING LEADS
Cold emails can generate new hot leads for sellers. The first step in any sale is generating a lead. As soon as he receives the lead, he is responsible for moving it to execution. To generate leads via email, an opt-in form is necessary. Getting information about your customers such as their names and emails is key to marketing.
Even so, effective email lead generation strategies don’t end with lead capture forms. It’s also necessary to nurture leads so they can become customers.
IS COLD-EMAIL STILL EFFECTIVE IN 2021?
1. SUBJECT LINE IS SUPER IMPORTANT :-
Entrepreneurs and CEOs who receive thousands of emails a day need to be able to stand out from the crowd. In your email, make sure to explain why you appreciate their interests, job, etc. Highlight the similarities between your interests and theirs to increase your chances of getting a response. That is why “SUBJECT LINE” plays an important role in effective cold-emailing.
It is the factor that influences whether someone opens an email. You should be very strategic when writing your first message to your receiver.
2. SHORT, EASY, SIMPLE & ACTIONABLE :-
Helping others can be very rewarding for some people, and it is even regarded as a desire. As a result of asking for help, they will gain self-confidence. Don’t make things difficult for them, but make them simple. You already know that short emails are more likely to be read than long ones. Response rates are much higher for emails asking for clear, specific action. You should avoid sending long, rambling cold emails.
A good way to keep things short and direct is to write the way you’d speak.For instance, in a cocktail party, you wouldn’t just walk up and pitch them. You would introduce yourself, say something nice, connect over a shared interest or friend, and then make a request that makes sense.
3. PERSONALIZING EMAILS IS WORTH EXTRA POINTS :-
By personalization, I mean that you have created a “theory of mind” about the recipient based on their interests, background, and the information you believe is relevant to them. You have shown them that you have taken the time to understand them.
Therefore, send cold emails that are always personalized before they are sent. You may not realize the importance of it.
As a result, customized emails are essential. Make your cold email outreach more personal with SoDigital. Check out this link:
4. A FEELING OF APPRECIATION BUT ALSO A SENSE OF VULNERABLITY :-
In fact, I would encourage you to be a little respectful.
You shouldn’t treat your audience like a king or queen. You are asking for a favor from someone you do not know. By expressing gratitude and being vulnerable, you show them you are a good person who chooses to help. By approaching them, you also give them a sense of power and status.
5. THE NEED FOR FOLLOW-UP IS INEVITABLE :-
For most sales, follow-up is required after 5 meetings.
A deal closes quickly in business, and no follow-up is required after that. Nowadays, people consume so much content online that it is difficult to remember what they saw. The same applies to emails. For this reason, follow-ups are essential. Today’s cold-email tools make it much easier for cold-email marketers to automate their follow-ups through conditions and automatic emails to automatically get responses from recipients.
Here’s what we’ve done for you!
With the help of our research team, we have compiled a list of cold email tools that work great and will benefit your business.
In 2021, how will you raise your marketing game? Master these 15 digital marketing tools right away!
The digital presence of any business is a necessity in 2021. With your customers online around the clock, it makes perfect sense to meet them where they are. Using digital marketing properly is no longer considered an optional extra. It has gradually become the most important marketing channel.
Having the right marketing toolsis key to your success in digital marketing. Become familiar with digital marketing tools and simplify your life through them. The goal of digital marketing is to generate more leads with smart and innovative tools.
It will benefit you greatly if you gain a better understanding of the many digital marketing tools available today. It’s important to note that digital marketing is not just about apps and websites. Above all else, digital marketing is about your customers.
By keeping an eye on your audience, you’ll be able to bring in new customers and keep your existing ones happy. Here are 25 digital marketing tools that always help marketers once they start using them.
For marketers, data is the most important resource. To create an effective campaign, you need to analyze what was wrong with previous efforts and look at what worked for previous campaigns.
It is important to monitor success and failure with metrics since they can be used to define success and failure. There are dozens or even hundreds of marketing analytics tools available to marketers. Here are some great tools that can help you achieve your analytics goals.
With the help of SEO Marketing tools, digital marketers can maximize their online visibility. We’ve gathered a list of tools that help you with keyword research, keyword ranking and tracking, link building, and SEO functions.
This gives SEO experts and businesses an effective solution at their fingertips.
With these tools, marketers can automate ad campaigns, manage sales, and manage ad budgets and performance.
As a result, your advertising campaigns will be more effective and you will generate a greater return on investment.
PROJECT MANAGEMENT TOOLS
Using a project management tool, you can schedule tasks for effective and efficient completion. You can also indicate sequential steps and dependent tasks. Thus, the team is able to work more efficiently.
Google Tools make it possible for you to keep track of your website traffic, including where visitors are coming from, how they found your website, and how much time they spent on your site.
As we at SoDgital are recalling the situations from the Covid-19, we can’t help but feel a wave of nostalgia. The year 2022 is just around the corner! It’s amazing to see how far we and the industry have come in recent years. The Covid-19 pandemic has clearly changed the business environment. Before Covid-19, the service industry was rapidly changing. We are able to access world information and services through our smartphones in a more personal and convenient way.
With the emergence of the Internet, digital marketing has become a business necessity. The Covid-19 outbreak has caused global economic losses due to its widespread impact on human life.
Marketers are now challenged to manage the crisis and plan for the future at the same time. In this challenging environment, industries cannot function. As a result, marketing has become more necessary and challenging than ever before.
DIGITAL MAKETING IS THE BEST ANTIDOTE TO THIS TREND:-
More and more people are spending time online, along with staying at home more often. The fact that consumers are staying indoors suggests that digital marketing is the best antidote to this trend.
Digital Marketing, in the new normal, has become a great opportunity for businesses. Isn’t that overwhelming?
You can still use the changes to your marketing strategy to give your customers a more memorable experience.
The digital marketing strategyis one of the best strategies and protects brands. The company is operating successfully with fewer costs.
Having said that, as digital marketers, our goal is to share the latest digital marketing trends that can help business owners succeed in the “new normal” world.
Here are TOP 5 NEW DIGITAL MARKETING TRENDS you need to know now before you change your plan for the new normal in digital marketing: –
WHAT IS AI ?
In simplest terms, artificial intelligencerefers to the ability of machines to perform tasks.
It allows machines to think, respond and perform actions as humans do.
It also helps machines learn from experience and adapt to new input.
Within the next few years, AI will change the face of Digital Marketing.
By collecting, analyzing, applying, and learning from data, artificial intelligence is reshaping digital marketing.
The importance of artificial intelligence is particularly relevant to digital marketing. In marketing, AI is being implemented through software such as Google’s AI, the clever, humorous Siri, and Tesla’s self-driving car, etc.
“A new age of digital marketing is being brought about by artificial intelligence.”
REASONS FOR ADOPTING AI?
HOW CAN AI BE IMPLEMENTED AS DIGITAL MARKETING FOR BUSINESSES?
By using AI digital marketing strategies, you can engage your audience in a new way. It can help you get more relevant traffic, get new customers, increase sales, and keep existing ones. To help you give your customers an experience they will remember, here are some methods on how to do so.
BENEFITS OF AI IN DIGITAL MARKETING :-
– CHAT BOTS
CHAT BOTS HAVE BECAME STANDARD
A lot of businesses use automatic responses to answer customer questions, collecting data as well.
The chatbot and artificial intelligence are the new game-changers.
You can refer to the following link below of how Neil Patel, a Digital Marketer explains AI: as the Future of Digital Marketing:-
2. VOICE SEARCH OPTIMIZATION
According to GOOGLE,
Google claims that its Voice Search is 95% accurate. Voice searches have become easier due to higher search results. You can more easily match what you require with what we offer, simplifying the process.
VOICE SEARCH IS ON THE RISE AFTERALL
A growing number of consumers are using search tools powered by voice, such as Alexa. There has been a lot of time spent at home, without much opportunity for conversation. It is mainly because of advancements in technology.
We found a guide by SEM Rush during our research. This article will teach you how to optimize your website for voice search in simple 7 steps. I hope this is useful.
3. MORE AUGMENTED REALITY & VIRTUAL REALITY APPLICATIONS
A series of automated emails are sent to your target audience. If you use an autoresponder, it is possible to schedule emails to send based on the audience’s interactions with your company
FOR EXAMPLE :- It is possible to send an automated email to those who subscribe to your newsletter, Sounds great, right?
But don’t be fooled by the automated part as,
Automated emails work best when they are far from spam. It’s the kind of content your audience has requested, which is high-quality and personalized. This may sound a little complicated? But it’s not like that. Let us understand-
WHY SHOULD YOU AUTOMATE YOUR EMAIL ?
This is all about scale. It’s impossible to write individual emails for each person who signs up in your sales electronics if you have thousands in it.
Automated email marketing lets you create email campaigns customized to the audience’s needs, which you can send at the right time.
By reducing the time it takes you to write emails and send them, and ensuring your copy is well written, you can influence your audience.
5. INFLUENCER MARKETING
Last but not the least, Influencers Marketing. The idea of influencer marketing can be applied to social media to extend celebrity branding. Influencers are known for their expertise, which attracts an engaged and attentive audience.
Influencers are digital marketer celebrities, who attract attention simply by using their accounts.
This is how people become famous on Instagram and YouTube.
INFLUENCER MARKETING CAN HELP YOUR BRAND ?
INCREASE BRAND REACH
SIMPLIFY CONTENT CREATION
DISRUPTION SHOULD BE MINIMISED
You can refer to the following link below of how Influencers have transformed Modern Marketing :- A TedTalk by Rachael David.