As the number of digital marketing agencies increases, it can be challenging for your company to stand out from the crowd. In order to attract new clients, you need to stand out as a unique company. Think about following some of the following strategies to increase your brand’s visibility and popularity, or if you’re a new company just starting out and need to form a client base.
Here is a list of some of the strategies that we at a complete digital marketing agency have designed for you!
1. PREPARATION IS THE KING :-
Before the call, do research about the company you’re selling to, the person you’ll be talking to, and the pitch structure. It is probably most important to prepare before pitching digital marketing services. The goal of a sales conversation is to collect information and pitch qualified prospects. Before making the call, why wouldn’t you want as much information as possible, so that you can make an informed assessment of the client’s qualifications? It is almost impossible to find a scenario where preparation won’t improve sales conversions. It is almost impossible to find a scenario where preparation won’t improve sales conversions.
2. PRIORITIZE YOUR PORTFOLIO :-
All you can do is tell prospective clients how great your job is, but they won’t believe it until they see it for themselves. Your portfolio is the proof you need to show clients how to get digital marketing clients. The team certification from your company can also be convincing.
You need a few key qualities in your online portfolio. To begin with, it must display variety. Clients want to know if you can capture their voice, so you can demonstrate your ability to do so by showing them a variety of brands you’ve already worked with.
Your personal marketing pitch is just as important as your business’s sales pitch. Think of your pitch as an advertisement for you as the company’s leader. If you are in advertising, you get attention in just one minute or less, so think about how you can present your value to prospective clients, or even to colleagues who can, in turn, recommend you to clients:
– Your value as a person should be expressed in a confident manner.
According to the HubSpot blog, you should ask yourself the following questions and incorporate the answers into your pitch:
Exactly what do we do? How do we serve you best?
What are the goals of what we do? Who are our target audiences?
What’s the best way to do it? Do our values and beliefs affect how we work?
What is our purpose? Why are we here?
When you pitch, you introduce your own company and your own services.
Explain a little about yourself and your company at the beginning of your pitch. Tell the lead clearly what you can do for them. Based on the knowledge you gained during the qualification process, explain how your services can help the business owner achieve their goals.
You should close your presentation early after presenting the details of your service.
4. SET YOURSELF APART FROM PRICING :-
To differentiate yourself from your competition, use pricing when all else fails. You should also do research on your competitors in order to find out what types of services they’re offering and how much they charge. It doesn’t necessarily have to be cheaper; it just needs to be different. If people pay for similar services together, consider offering them in a package at a discounted rate. If a refund is necessary, offer it.
Alternatively, make sure your prices are completely transparent and put them on your website, on social media, and anywhere else you can advertise. Many companies will not tell you their pricing until after you’ve already agreed to meet with them.
Starting video marketing now is a great idea if you haven’t already. As video popularity grows, video marketing has become a must-have for every business. No matter what your background or skill level is, we provide a step-by-step guide to help you become an expert. “Content-driven marketing takes on a whole new look.”. The use of video is capturing consumer attention like never before. YouTube is now the most important channel for brands looking to engage with millennial audiences and increase outreach and revenue.
Those new to video marketing should start at the beginning and work their way through to the end. We encourage you to pick and choose the topics that are best suited to your skills. The use of visual content should be a part of every content strategy, regardless of the type of business. If you have never tried this before or tried and aren’t getting results, where do you start?
Video marketing is the process of planning, creating, editing, publishing, and promoting video content to promote a brand, business, or product. Platforms used by businesses for video marketing include YouTube, Facebook, Snapchat, Vimeo, and Instagram. In video marketing, awareness is raised, engagement is created, and sales are driven. In digital marketing, videos are used to promote products and services.
Here are a few points that may convince you to invest some time in video marketing:
About half of all internet users watch videos about products or services before purchasing (Google)
If time, budget, and other resources weren’t an issue, 73% of marketers would create more marketing videos. (Buffer)
Over 10% of businesses now use online video on their website landing pages (Impact)
Like any marketing campaign, the first step of your first video campaign is to determine your goals and targets. How will you measure your campaign’s success?
The best way to define the purpose of your video marketing is to determine its place in the marketing funnel.
AWARENESS- It is important that you craft a story and provide valuable information about your service or product. The video should be short, helpful, and inspirational or entertaining. To help the audience access some exclusive information, a CTA can direct people to a landing page or provide detailed content.
2. CONSIDERATION-There are likely many options the customer is considering online when considering a purchase. For this reason, you’ll want to make the video a little longer, incorporating demos and testimonials, for example. Video visuals and explainers can be extremely useful for showing the product.
3. DECISION- You need to ensure the buying process is smooth and clear for your customer. You should also make the customer feel as if they have some control over the process. If necessary, you can ensure that they understand how products should be used, assembled, and returned.
4. DEFINING YOUR AUDIENCE-The key to a successful marketing campaign is knowing who you are marketing to. By defining your target audience, you can learn who you’re talking to and what they’re interested in.
In order to create shareable and original digital content, brands strive to be original. As brands make every effort to create better content, social media marketing is not taking a back seat. The marketing process changes constantly in India due to the adoption of new norms. Today, many brands are making marketing records and changing marketing as we know it.
Take a cue from these Indian brands :
The Amul brand is one of the most successful and popular brands in India. With its wide range of dairy products, Amul has become a household name among Indian families. All of us in our homes probably have at least one product made by Amul. “Amul – The Taste of India” is a family-friendly, patriotic jingle for its marketing campaign.
Its brand icon, Amul Girl, appears on most of these advertisements with a fresh edge and often humorous catchphrases, making them the talk of the town.
We – The motivated and devoted workforce of AMUL- are committed to producing wholesome and safe foods of excellent quality to remain market leader through the deployment of quality management systems, state-of-art-technology, innovation, and eco-friendly operations to achieve delighted of customers and betterment of milk producers.
A. An Indian marketing icon, Amul Girl: The Story –
Regardless of the social situation, Amul’s campaigns reflect the point of view of the majority. Throughout Amul’s content, the evergreen Amul girl tells the story from her perspective, making the brand even more human. Back in 1967, Amul created the Amul Girl in response to Polson’s butter-girl. This is the longest-running ad campaign in history!
The company has expanded from selling dairy products to selling chocolates and will enter the biscuit business later this year. It was trying to beat Britannia’s Good Day by claiming that its cookies contain 25% butter. They introduced ice cream in 1996 and had around 8,500 exclusive parlors in India by 2010.
Coca-Cola has been using its own content to promote itself since nearly ten years ago. Coca-Cola wanted to reengage teens and young adults who loved the beverage.
“Share a Coke” was ultimately about storytelling. The marketing team launched a campaign called “Share a Coke” that was an instant hit. By giving a Coke to someone else, this campaign bridged the distance between loved ones, especially those who live far from you. Kudos to Coca-Cola India in particular. It has always been ahead of the game with its content. For example, here is an old ad that most Indians are familiar with.
Share a Coke proved that focusing your marketing resources on what your audience values are worth it.
COCA-COLA’S CONTENTMARKETING STRATEGY:
A. CREATING BRAND VALUE THROUGH CONTENT EXCELLENCE!
Coca-Cola aims at building its brand through “Creating Brand Value through Content Excellence”. Achieving this goal is one of the most difficult parts of creating a brand, but the rewards are very great. Coca-Cola is a great example of how to achieve your goals. Are you aware of the effectiveness and relevance of traditional media today, in light of how consumers access and share information today? Coca-Cola is!
To increase engagement, they need to make content a critical part of their marketing strategy. It is important for brands to provide a platform that promotes and facilitates conversations, especially with the use of digital media. Some have asked how to moderate or control such conversations. The good news is that you can do less to get more. All you need is the right strategy and the right audience.
Creating the right connection is not just about engaging the audience or facilitating conversations, but is also about encouraging purchase and boosting the value of your brand.
B. MAKE A WISH BAT-KID CAMPAIGN!
Making-A-Wish provided a visual representation of its impact on people through one child’s experience. As you can imagine, the campaign was also emotionally charged. This is an excellent piece of content marketing. Content marketing efforts by Make-A-Wish Foundation are an example of best practices. It’s not just big brands that provide inspiration. Using emotional appeals, the non-profit organization was able to get people’s attention and inspire them to act.
There is a well-established audience for Zomato. They know what motivates people to use their service, and never fail to bring out the foodie in you! Zomato, which launched in 2008, has evolved from searching for restaurants to delivering food directly to their customers. The best approach would be to target students and office workers, as well as people who eat outside occasionally. Some startups, including Zomato, have created social media accounts to engage their customers. In order to connect with customers and reach out to potential customers, a business based on applications should utilize social media.
For an example- Youtube tweeted- ‘Guys, kabhi kabhi raat ke 3 baje, phone side pe rakh ke so jana chahiye’
For Zomato, quality is more important than quantity when it comes to posting on social media. All platforms work equally well with them- Facebook, Instagram, Twitter, and blogs alike. The use of too many social networks may ruin your marketing campaign, according to some experts. By using multiple channels for content marketing, Zomato shows us that we can do it efficiently.
Businesses recently have been making a better effort to get to know and understand their consumers, as opposed to pushing them to consume their goods.
Cadbury was founded by John Cadbury in Birmingham, England, in 1824. As of 2010, Cadbury India has its headquarters in Mumbai, Maharashtra. Cadbury India was founded in 1948. “Cadbury House” is the name of the company’s head office in Mumbai. Presently, the company offers a variety of chocolate confectionery products, beverages, and biscuits. Among its most popular products are Milk, Oreo, Tang, Bournvita, etc. Another FMCG giant in India, Hindustan Unilever Limited, has also partnered with Kwality Wall to make Kwality Walls Cornetto Oreo and Kwality Wall gems.
1. CADBURY INDIA’S CONTENT MARKETING STRATEGY :
A. STAY HOME STAY SAFE: AT HOME WITH OREO- A CADBURY OREO CAMPAIGN
Cadbury’s biscuit brand Oreo has launched a very clever campaign that reflects our current situation: Staying at home.
There is a new advertising campaign from Oreo called #AtHomewithOreo. Through this campaign, Oreo encourages playfulness among children at home in these uncertain times. The campaign’s slogan is ‘Make Way For Play’. Perfect for the current situation, isn’t it?
B. A HEART TOUCHING CAMPAIGN : “KUCH MEETHA HO JAAYE” (A DAIRY MILK CAMPAIGN)
In India, customs and traditions play a huge role, especially when people are starting something new with auspicious circumstances. Cadbury India launched a campaign called “Kuch Meetha Ho Jaaye”, in which they positioned Dairy Milk as a sweet that could be enjoyed at happy times of our lives. It was a pleasure to see Cadbury India showing people of all ages celebrating big and small moments of their lives with the Cadbury Dairy Milk brand. Amitabh Bachchan, the legendary Indian actor, also supported the campaign.
It perfectly illustrates the idea of “Kuch Meetha Ho Jaaye”
Cadbury India enjoyed some of its most successful campaigns, which helped cement a strong connection with its customers, clearly visible in its balance sheet.
The term “Netflix and chill” comes from the popular video streaming service in the US. A tagline for Instagram is “Hum, Tum, Aur Tudum” (Netflix’s theme music). A video streaming service and production company have now been launched after what started as a DVD sale and rental service via mail. By publishing content on Facebook, Instagram, and Twitter, they prove they’re worth your money and time.
To engage their fans and followers, Netflix India uses micro-videos and photos from their movie and series libraries on social media. Netflix also curates memes to engage its fans. In this way, Netflix engages users in their social media accounts while also showing them how to make the most of their subscriptions.
Flipkart is one of the pioneering Indian online brands to utilize TVCs as their main content marketing tool. Their ads are really catchy and cute with children dressed as adults.
Despite their topicality, these videos are hilarious and extremely engaging! Flipkart always brings smiles to their customers’ faces with their creativity, messaging, and sense of humor, regardless of the offer or the service announcement.
Before merging in 2018, Idea and Vodafone were separate cellphone providers. Both companies served niche markets within a competitive network segment. In 2007, Vodafone entered India as a UK-based telecommunications company, using digital content to promote customer engagement and brand awareness.
The Vodafone Ads would convey their messages without any or very little speech, compared to other providers who used traditional advertisement templates. Using funny characters, they portrayed common situations in their popular ZooZoo Ads to introduce customers to their plans, offers, and ways to recharge. Due to its focus on visuals instead of audio to deliver the message, it could resonate with audiences regardless of their language or culture. This is an excellent content marketing example for breaking language barriers and showing solidarity with people across the nation.
There is no longer just a race to manufacture the best goods or offer the best services. For brands, agencies craft the right content for generating awareness and leads. Therefore, we are able to provide some of the best content marketing examples here. You are now closer to the manufacturers, as the ones on the list are interested in learning more about you.
Social media is a great way for you to make a complaint about a product or service. By using the internet, they make sure you are aware when a new product is launched. Due to the low cost of mobile data in India, content marketers and service providers are expected to reach a wider array of audiences in India.
In 2021, how will you raise your marketing game? Master these 15 digital marketing tools right away!
The digital presence of any business is a necessity in 2021. With your customers online around the clock, it makes perfect sense to meet them where they are. Using digital marketing properly is no longer considered an optional extra. It has gradually become the most important marketing channel.
Having the right marketing toolsis key to your success in digital marketing. Become familiar with digital marketing tools and simplify your life through them. The goal of digital marketing is to generate more leads with smart and innovative tools.
It will benefit you greatly if you gain a better understanding of the many digital marketing tools available today. It’s important to note that digital marketing is not just about apps and websites. Above all else, digital marketing is about your customers.
By keeping an eye on your audience, you’ll be able to bring in new customers and keep your existing ones happy. Here are 25 digital marketing tools that always help marketers once they start using them.
You will have the best chance of reaching the majority of your target audience if you follow this strategy. Email marketing is one of the key components of digital marketing. The tools listed below can be used to plan, execute, and streamline email campaigns.
Social media marketing tools can enhance campaigns, increase brand awareness, and generate leads. A social media campaign should be planned, designed, and distributed.
For marketers, data is the most important resource. To create an effective campaign, you need to analyze what was wrong with previous efforts and look at what worked for previous campaigns. It is important to monitor success and failure with metrics since they can be used to define success and failure. There are dozens or even hundreds of marketing analytics tools available to marketers. Here are some great tools that can help you achieve your analytics goals.
It is easy to master these online design tools compared to outdated software. Easily find outstanding graphics for social media posts, presentations, infographics, and more.
PIK TO CHART
With the help of SEO Marketing tools, digital marketers can maximize their online visibility. We’ve gathered a list of tools that help you with keyword research, keyword ranking and tracking, link building, and SEO functions.
This gives SEO experts and businesses an effective solution at their fingertips.
GOOGLE SEARCH CONSOLE
With these tools, marketers can automate ad campaigns, manage sales, and manage ad budgets and performance. As a result, your advertising campaigns will be more effective and you will generate a greater return on investment.
Using a project management tool, you can schedule tasks for effective and efficient completion. You can also indicate sequential steps and dependent tasks. Thus, the team is able to work more efficiently.
Google Tools make it possible for you to keep track of your website traffic, including where visitors are coming from, how they found your website, and how much time they spent on your site.
GOOGLE KEYWORD PLANNER
GOOGLE SEARCH CONSOLE
GOOGLE MY BUSINESS
With these productivity tools, individuals and teams can stay productive and focused. Have any further queries? Let us know in the comments section below.