It’s time for you to get started with video marketing if you haven’t already. Especially now, when traditional marketing is waning and video marketing has become a popular medium, video marketing has become a key tool for businesses of all sizes.
With this detailed guide, we will explain everything you need to become an expert, no matter what your background or skills are. Getting started with video marketing is the first step to success. Pick and choose the sections that suit your needs if you’re here to enhance your skills.
What is video marketing and why should you do it?
Marketing using video is a means of raising awareness, encouraging engagement, and increasing sales. The act of digital marketing overlaps with both content marketing and social media marketing.
Video Marketing – A quick history :-
The trend of video marketing began around 2010, but it took about four years for it to become affordable for those on a limited budget. With the introduction of tools and services, video marketing has become accessible to all businesses.
The cost was the main reason why video marketers didn’t take advantage of video marketing in the past. It only takes a few minutes to create a studio-quality video online, even if you don’t have artistic skills. You can click here for more information.
The demand for video marketing services on social media has been another major factor that has fueled their growth. Video posts drive far more engagement on social media than text and image posts.
As video content marketing becomes easier and easier, it also becomes more effective. Since there are so many options available, even those without traditional video recording or editing skills can take advantage of video.
Here are four reasons why video content marketing is an essential part of any company’s marketing plan as follows:-
1. Videos are an Excellent Medium for Explaining Your Product
A video can be the perfect tool for helping potential buyers learn more about a product. The use of video content has helped increase user understanding of products and services by 94 percent. Video content is such a good tool for this as it provides businesses with a visual element that helps them explain how things work.
The video performed four times better than the text ad in Facebook tests, was 497% cheaper per click, and cost 280% less per lead than the text ad.
A video marketing strategy is essential for every business. There is no shortage of video marketing statistics proving one thing: video is the future of marketing. In Google’s research, 6 out of 10 people would rather watch online videos than television. YouTube claims its users watch more than 1 billion hours of video per day.
2. Videos Provide a Good Return on Investment
Video returns will depend on a variety of factors, including how well you plan your content strategy and how high the quality of your videos is.
Videos may seem complicated and expensive to create. However, there are many tools out there that can create good videos quickly and without spending a lot of money. Taking advantage of high-quality video recorders in our pockets through smartphones, software packages such as VideoScribe and Doodly make it easy to create explainer videos at an affordable cost. A positive ROI is more likely to be achieved if more is spent on your videos.
3. Video optimization helps your search engine rankings
To rank well on Google, you should post videos on YouTube that are related to popular search terms. Many Google searches include videos from YouTube. Here is an example. Google shows three videos below the featured snippet, and above the regular search results, if you search for the words “How to edit videos on iPhone.”. One of the three results is for the video editing app Filmora in this case. This link explains how to edit videos on an iPhone using the Filmora app for iOS.
4. Video is popular with people
Video content has become incredibly easy to watch and record thanks to advances in technology. The stats prove it. The top highlights include the following:
According to YouTube’s official blog, people watch over 1 billion hours of daily content.
On Twitter, 2 billion views of videos are recorded every day. Also, tweets with video have a greater engagement rate.
Each day, Facebook video views exceed 8 billion. An interesting fact is that 85 percent of these don’t contain videos with audio.
Videos are the most popular mediums for consumers to consume content, so you should be making them.
Video marketing is relevant and valued by consumers today, as shown by these statistics. This means that video marketing is now normalized by consumers.
In conclusion :-
Marketing with video is a great way to reach people. Creating and sharing high-quality video content is easier than ever before for businesses. If video is not already part of your content strategy, you might consider testing out a couple of projects. You c
In 2021, how will you raise your marketing game? Master these 15 digital marketing tools right away!
The digital presence of any business is a necessity in 2021. With your customers online around the clock, it makes perfect sense to meet them where they are. Using digital marketing properly is no longer considered an optional extra. It has gradually become the most important marketing channel.
Having the right marketing toolsis key to your success in digital marketing. Become familiar with digital marketing tools and simplify your life through them. The goal of digital marketing is to generate more leads with smart and innovative tools.
It will benefit you greatly if you gain a better understanding of the many digital marketing tools available today. It’s important to note that digital marketing is not just about apps and websites. Above all else, digital marketing is about your customers.
By keeping an eye on your audience, you’ll be able to bring in new customers and keep your existing ones happy. Here are 25 digital marketing tools that always help marketers once they start using them.
For marketers, data is the most important resource. To create an effective campaign, you need to analyze what was wrong with previous efforts and look at what worked for previous campaigns.
It is important to monitor success and failure with metrics since they can be used to define success and failure. There are dozens or even hundreds of marketing analytics tools available to marketers. Here are some great tools that can help you achieve your analytics goals.
With the help of SEO Marketing tools, digital marketers can maximize their online visibility. We’ve gathered a list of tools that help you with keyword research, keyword ranking and tracking, link building, and SEO functions.
This gives SEO experts and businesses an effective solution at their fingertips.
With these tools, marketers can automate ad campaigns, manage sales, and manage ad budgets and performance.
As a result, your advertising campaigns will be more effective and you will generate a greater return on investment.
PROJECT MANAGEMENT TOOLS
Using a project management tool, you can schedule tasks for effective and efficient completion. You can also indicate sequential steps and dependent tasks. Thus, the team is able to work more efficiently.
Google Tools make it possible for you to keep track of your website traffic, including where visitors are coming from, how they found your website, and how much time they spent on your site.
As we at SoDgital are recalling the situations from the Covid-19, we can’t help but feel a wave of nostalgia. The year 2022 is just around the corner! It’s amazing to see how far we and the industry have come in recent years. The Covid-19 pandemic has clearly changed the business environment. Before Covid-19, the service industry was rapidly changing. We are able to access world information and services through our smartphones in a more personal and convenient way.
With the emergence of the Internet, digital marketing has become a business necessity. The Covid-19 outbreak has caused global economic losses due to its widespread impact on human life.
Marketers are now challenged to manage the crisis and plan for the future at the same time. In this challenging environment, industries cannot function. As a result, marketing has become more necessary and challenging than ever before.
DIGITAL MAKETING IS THE BEST ANTIDOTE TO THIS TREND:-
More and more people are spending time online, along with staying at home more often. The fact that consumers are staying indoors suggests that digital marketing is the best antidote to this trend.
Digital Marketing, in the new normal, has become a great opportunity for businesses. Isn’t that overwhelming?
You can still use the changes to your marketing strategy to give your customers a more memorable experience.
The digital marketing strategyis one of the best strategies and protects brands. The company is operating successfully with fewer costs.
Having said that, as digital marketers, our goal is to share the latest digital marketing trends that can help business owners succeed in the “new normal” world.
Here are TOP 5 NEW DIGITAL MARKETING TRENDS you need to know now before you change your plan for the new normal in digital marketing: –
WHAT IS AI ?
In simplest terms, artificial intelligencerefers to the ability of machines to perform tasks.
It allows machines to think, respond and perform actions as humans do.
It also helps machines learn from experience and adapt to new input.
Within the next few years, AI will change the face of Digital Marketing.
By collecting, analyzing, applying, and learning from data, artificial intelligence is reshaping digital marketing.
The importance of artificial intelligence is particularly relevant to digital marketing. In marketing, AI is being implemented through software such as Google’s AI, the clever, humorous Siri, and Tesla’s self-driving car, etc.
“A new age of digital marketing is being brought about by artificial intelligence.”
REASONS FOR ADOPTING AI?
HOW CAN AI BE IMPLEMENTED AS DIGITAL MARKETING FOR BUSINESSES?
By using AI digital marketing strategies, you can engage your audience in a new way. It can help you get more relevant traffic, get new customers, increase sales, and keep existing ones. To help you give your customers an experience they will remember, here are some methods on how to do so.
BENEFITS OF AI IN DIGITAL MARKETING :-
– CHAT BOTS
CHAT BOTS HAVE BECAME STANDARD
A lot of businesses use automatic responses to answer customer questions, collecting data as well.
The chatbot and artificial intelligence are the new game-changers.
You can refer to the following link below of how Neil Patel, a Digital Marketer explains AI: as the Future of Digital Marketing:-
2. VOICE SEARCH OPTIMIZATION
According to GOOGLE,
Google claims that its Voice Search is 95% accurate. Voice searches have become easier due to higher search results. You can more easily match what you require with what we offer, simplifying the process.
VOICE SEARCH IS ON THE RISE AFTERALL
A growing number of consumers are using search tools powered by voice, such as Alexa. There has been a lot of time spent at home, without much opportunity for conversation. It is mainly because of advancements in technology.
We found a guide by SEM Rush during our research. This article will teach you how to optimize your website for voice search in simple 7 steps. I hope this is useful.
3. MORE AUGMENTED REALITY & VIRTUAL REALITY APPLICATIONS
A series of automated emails are sent to your target audience. If you use an autoresponder, it is possible to schedule emails to send based on the audience’s interactions with your company
FOR EXAMPLE :- It is possible to send an automated email to those who subscribe to your newsletter, Sounds great, right?
But don’t be fooled by the automated part as,
Automated emails work best when they are far from spam. It’s the kind of content your audience has requested, which is high-quality and personalized. This may sound a little complicated? But it’s not like that. Let us understand-
WHY SHOULD YOU AUTOMATE YOUR EMAIL ?
This is all about scale. It’s impossible to write individual emails for each person who signs up in your sales electronics if you have thousands in it.
Automated email marketing lets you create email campaigns customized to the audience’s needs, which you can send at the right time.
By reducing the time it takes you to write emails and send them, and ensuring your copy is well written, you can influence your audience.
5. INFLUENCER MARKETING
Last but not the least, Influencers Marketing. The idea of influencer marketing can be applied to social media to extend celebrity branding. Influencers are known for their expertise, which attracts an engaged and attentive audience.
Influencers are digital marketer celebrities, who attract attention simply by using their accounts.
This is how people become famous on Instagram and YouTube.
INFLUENCER MARKETING CAN HELP YOUR BRAND ?
INCREASE BRAND REACH
SIMPLIFY CONTENT CREATION
DISRUPTION SHOULD BE MINIMISED
You can refer to the following link below of how Influencers have transformed Modern Marketing :- A TedTalk by Rachael David.