In order to create shareable and original digital content, brands strive to be original. As brands make every effort to create better content, social media marketing is not taking a back seat. The marketing process changes constantly in India due to the adoption of new norms. Today, many brands are making marketing records and changing marketing as we know it.
Take a cue from these Indian brands :
The Amul brand is one of the most successful and popular brands in India. With its wide range of dairy products, Amul has become a household name among Indian families. All of us in our homes probably have at least one product made by Amul. “Amul – The Taste of India” is a family-friendly, patriotic jingle for its marketing campaign.
Its brand icon, Amul Girl, appears on most of these advertisements with a fresh edge and often humorous catchphrases, making them the talk of the town.
We – The motivated and devoted workforce of AMUL- are committed to producing wholesome and safe foods of excellent quality to remain market leader through the deployment of quality management systems, state-of-art-technology, innovation, and eco-friendly operations to achieve delighted of customers and betterment of milk producers.
AMUL’S CONTENT MARKETING STRATEGY :
A. An Indian marketing icon, Amul Girl: The Story –
Regardless of the social situation, Amul’s campaigns reflect the point of view of the majority. Throughout Amul’s content, the evergreen Amul girl tells the story from her perspective, making the brand even more human. Back in 1967, Amul created the Amul Girl in response to Polson’s butter-girl. This is the longest-running ad campaign in history!
The company has expanded from selling dairy products to selling chocolates and will enter the biscuit business later this year. It was trying to beat Britannia’s Good Day by claiming that its cookies contain 25% butter. They introduced ice cream in 1996 and had around 8,500 exclusive parlors in India by 2010.
Coca-Cola has been using its own content to promote itself since nearly ten years ago. Coca-Cola wanted to reengage teens and young adults who loved the beverage.
“Share a Coke” was ultimately about storytelling. The marketing team launched a campaign called “Share a Coke” that was an instant hit. By giving a Coke to someone else, this campaign bridged the distance between loved ones, especially those who live far from you. Kudos to Coca-Cola India in particular. It has always been ahead of the game with its content. For example, here is an old ad that most Indians are familiar with.
Share a Coke proved that focusing your marketing resources on what your audience values is worth it.
COCA-COLA’S CONTENT MARKETING STRATEGY :
A. CREATING BRAND VALUE THROUGH CONTENT EXCELLENCE!
Coca-Cola aims at building its brand through “Creating Brand Value through Content Excellence”. Achieving this goal is one of the most difficult parts of creating a brand, but the rewards are very great. Coca-Cola is a great example of how to achieve your goals. Are you aware of the effectiveness and relevance of traditional media today, in light of how consumers access and share information today? Coca-Cola is!
To increase engagement, they need to make content a critical part of their marketing strategy. It is important for brands to provide a platform that promotes and facilitates conversations, especially with the use of digital media. Some have asked how to moderate or control such conversations. The good news is that you can do less to get more. All you need is the right strategy and the right audience.
Creating the right connection is not just about engaging the audience or facilitating conversations, but is also about encouraging purchase and boosting the value of your brand. Here’s coca-cola case study:-
B. MAKE A WISH BAT-KID CAMPAIGN!
Making-A-Wish provided a visual representation of its impact on people through one child’s experience. As you can imagine, the campaign was also emotionally charged. This is an excellent piece of content marketing. Content marketing efforts by Make-A-Wish Foundation are an example of best practices. It’s not just big brands that provide inspiration. Using emotional appeals, the non-profit organization was able to get people’s attention and inspire them to act.
There is a well-established audience for Zomato. They know what motivates people to use their service, and never fail to bring out the foodie in you! Zomato, which launched in 2008, has evolved from searching for restaurants to delivering food directly to their customers. The best approach would be to target students and office workers, as well as people who eat outside occasionally. Some startups, including Zomato, have created social media accounts to engage their customers. In order to connect with customers and reach out to potential customers, a business based on applications should utilize social media.
For an example- Youtube tweeted- ‘Guys, kabhi kabhi raat ke 3 baje, phone side pe rakh ke so jana chahiye’
For Zomato, quality is more important than quantity when it comes to posting on social media. All platforms work equally well with them- Facebook, Instagram, Twitter, and blogs alike. The use of too many social networks may ruin your marketing campaign, according to some experts. By using multiple channels for content marketing, Zomato shows us that we can do it efficiently.
Businesses recently have been making a better effort to get to know and understand their consumers, as opposed to pushing them to consume their goods.
Cadbury was founded by John Cadbury in Birmingham, England, in 1824.
As of 2010, Cadbury India has its headquarters in Mumbai, Maharashtra. Cadbury India was founded in 1948. “Cadbury House” is the name of the company’s head office in Mumbai. Presently, the company offers a variety of chocolate confectionery products, beverages, and biscuits. Among its most popular products are Milk, Oreo, Tang, Bournvita, etc. Another FMCG giant in India, Hindustan Unilever Limited, has also partnered with Kwality Wall to make Kwality Walls Cornetto Oreo and Kwality Wall gems.
1. CADBURY INDIA’S CONTENT MARKETING STRATEGY :
A. STAY HOME STAY SAFE: AT HOME WITH OREO- A CADBURY OREO CAMPAIGN
Cadbury’s biscuit brand Oreo has launched a very clever campaign that reflects our current situation: Staying at home.
There is a new advertising campaign from Oreo called #AtHomewithOreo. Through this campaign, Oreo encourages playfulness among children at home in these uncertain times. The campaign’s slogan is ‘Make Way For Play’. Perfect for the current situation, isn’t it?
B. A HEART TOUCHING CAMPAIGN : “KUCH MEETHA HO JAAYE” (A DAIRY MILK CAMPAIGN)
In India, customs and traditions play a huge role, especially when people are starting something new with auspicious circumstances. Cadbury India launched a campaign called “Kuch Meetha Ho Jaaye”, in which they positioned Dairy Milk as a sweet that could be enjoyed at happy times of our lives. It was a pleasure to see Cadbury India showing people of all ages celebrating big and small moments of their lives with the Cadbury Dairy Milk brand. Amitabh Bachchan, the legendary Indian actor, also supported the campaign.
It perfectly illustrates the idea of “Kuch Meetha Ho Jaaye”
Cadbury India enjoyed some of its most successful campaigns, which helped cement a strong connection with its customers, clearly visible in its balance sheet.
The term “Netflix and chill” comes from the popular video streaming service in the US. A tagline for Instagram is “Hum, Tum, Aur Tudum” (Netflix’s theme music). A video streaming service and production company have now been launched after what started as a DVD sale and rental service via mail. By publishing content on Facebook, Instagram, and Twitter, they prove they’re worth your money and time.
To engage their fans and followers, Netflix India uses micro-videos and photos from their movie and series libraries on social media. Netflix also curates memes to engage its fans. In this way, Netflix engages users in their social media accounts while also showing them how to make the most of their subscriptions.
Flipkart is one of the pioneering Indian online brands to utilize TVCs as their main content marketing tool. Their ads are really catchy and cute with children dressed as adults.
Despite their topicality, these videos are hilarious and extremely engaging!
Flipkart always brings smiles to their customers’ faces with their creativity, messaging, and sense of humor, regardless of the offer or the service announcement.
Before merging in 2018, Idea and Vodafone were separate cellphone providers. Both companies served niche markets within a competitive network segment. In 2007, Vodafone entered India as a UK-based telecommunications company, using digital content to promote customer engagement and brand awareness.
The Vodafone Ads would convey their messages without any or very little speech, compared to other providers who used traditional advertisement templates. Using funny characters, they portrayed common situations in their popular ZooZoo Ads to introduce customers to their plans, offers, and ways to recharge. Due to its focus on visuals instead of audio to deliver the message, it could resonate with audiences regardless of their language or culture. This is an excellent content marketing example for breaking language barriers and showing solidarity with people across the nation.
There is no longer just a race to manufacture the best goods or offer the best services. For brands, agencies craft the right content for generating awareness and leads. Therefore, we are able to provide some of the best content marketing examples here. You are now closer to the manufacturers, as the ones on the list are interested in learning more about you.
Social media is a great way for you to make a complaint about a product or service. By using the internet, they make sure you are aware when a new product is launched. Due to the low cost of mobile data in India, content marketers and service providers are expected to reach a wider array of audiences in India.
READ MORE ABOUT CONTENT MARKETING :