This post explores tips and techniques for framing, writing, and e-mailing cold emails effectively. The process is enjoyable regardless of how much experience you have.
WHAT EXACTLY IS A COLD-EMAIL ?
According to Wikipedia, A cold email doesn’t involve any prior contact with the sender. The process is also known as cold emailing. Email marketing includes cold emailing, which differs from warm or transactional emailing.
In short, “Cold emails are messages sent to a receiver to gain a benefit in terms of favor, sales, or opportunity.” The term cold emailing is used to describe emailing someone you do not know for a specific purpose. We often see examples of cold emailing that are not just sales tools in our daily lives.
A thread by Ankur Warikoo led me to experience cold emailing recently. You will feel more confident to send an email to a public figure when you read the article. You will only get it if you ask for it.
WHY IS COLD EMAILING NECESSARY ?
1. BUILDING NEW RELATIONSHIPS
By building our network, we can create more opportunities rather than waiting for them to come to us. This allows potential clients to learn of this product, even if they aren’t aware of it. Cold emailing help create awareness among the general public.
To give you an example, A person looking for London travel packages would be delighted if everything arrived in their inbox. Cold email is an effective way to connect people who might need each other.
There are several ways to do it :
- A thoughtful response to the content they create online
- Appreciating their work and how it has helped you
- Connecting with them to share feedback
2. GENERATING LEADS
Cold emails can generate new hot leads for sellers. The first step in any sale is generating a lead. As soon as he receives the lead, he is responsible for moving it to execution. To generate leads via email, an opt-in form is necessary. Getting information about your customers such as their names and emails is key to marketing.
Even so, effective email lead generation strategies don’t end with lead capture forms. It’s also necessary to nurture leads so they can become customers.
IS COLD-EMAIL STILL EFFECTIVE IN 2021?
1. SUBJECT LINE IS SUPER IMPORTANT :-
Entrepreneurs and CEOs who receive thousands of emails a day need to be able to stand out from the crowd. In your email, make sure to explain why you appreciate their interests, job, etc. Highlight the similarities between your interests and theirs to increase your chances of getting a response. That is why “SUBJECT LINE” plays an important role in effective cold-emailing.
It is the factor that influences whether someone opens an email. You should be very strategic when writing your first message to your receiver.
2. SHORT, EASY, SIMPLE & ACTIONABLE :-
Helping others can be very rewarding for some people, and it is even regarded as a desire. As a result of asking for help, they will gain self-confidence. Don’t make things difficult for them, but make them simple. You already know that short emails are more likely to be read than long ones. Response rates are much higher for emails asking for clear, specific action. You should avoid sending long, rambling cold emails.
A good way to keep things short and direct is to write the way you’d speak. For instance, in a cocktail party, you wouldn’t just walk up and pitch them. You would introduce yourself, say something nice, connect over a shared interest or friend, and then make a request that makes sense.
3. PERSONALIZING EMAILS IS WORTH EXTRA POINTS :-
By personalization, I mean that you have created a “theory of mind” about the recipient based on their interests, background, and the information you believe is relevant to them. You have shown them that you have taken the time to understand them.
Therefore, send cold emails that are always personalized before they are sent. You may not realize the importance of it.
As a result, customized emails are essential. Make your cold email outreach more personal with SoDigital. Check out this link:
4. A FEELING OF APPRECIATION BUT ALSO A SENSE OF VULNERABLITY :-
In fact, I would encourage you to be a little respectful.
You shouldn’t treat your audience like a king or queen. You are asking for a favor from someone you do not know. By expressing gratitude and being vulnerable, you show them you are a good person who chooses to help. By approaching them, you also give them a sense of power and status.
5. THE NEED FOR FOLLOW-UP IS INEVITABLE :-
For most sales, follow-up is required after 5 meetings.
A deal closes quickly in business, and no follow-up is required after that. Nowadays, people consume so much content online that it is difficult to remember what they saw. The same applies to emails. For this reason, follow-ups are essential. Today’s cold-email tools make it much easier for cold-email marketers to automate their follow-ups through conditions and automatic emails to automatically get responses from recipients.
Here’s what we’ve done for you!
With the help of our research team, we have compiled a list of cold email tools that work great and will benefit your business.
We hope that you liked it.