It’s time for you to get started with video marketing if you haven’t already. Especially now, when traditional marketing is waning and video marketing has become a popular medium, video marketing has become a key tool for businesses of all sizes.
With this detailed guide, we will explain everything you need to become an expert, no matter what your background or skills are. Getting started with video marketing is the first step to success. Pick and choose the sections that suit your needs if you’re here to enhance your skills.
What is video marketing and why should you do it?
Marketing using video is a means of raising awareness, encouraging engagement, and increasing sales. The act of digital marketing overlaps with both content marketing and social media marketing.
Video Marketing – A quick history :-
The trend of video marketing began around 2010, but it took about four years for it to become affordable for those on a limited budget. With the introduction of tools and services, video marketing has become accessible to all businesses.
The cost was the main reason why video marketers didn’t take advantage of video marketing in the past. It only takes a few minutes to create a studio-quality video online, even if you don’t have artistic skills. You can click here for more information.
The demand for video marketing services on social media has been another major factor that has fueled their growth. Video posts drive far more engagement on social media than text and image posts.
As video content marketing becomes easier and easier, it also becomes more effective. Since there are so many options available, even those without traditional video recording or editing skills can take advantage of video.
Here are four reasons why video content marketing is an essential part of any company’s marketing plan as follows:-
1. Videos are an Excellent Medium for Explaining Your Product
A video can be the perfect tool for helping potential buyers learn more about a product. The use of video content has helped increase user understanding of products and services by 94 percent. Video content is such a good tool for this as it provides businesses with a visual element that helps them explain how things work.
The video performed four times better than the text ad in Facebook tests, was 497% cheaper per click, and cost 280% less per lead than the text ad.
A video marketing strategy is essential for every business. There is no shortage of video marketing statistics proving one thing: video is the future of marketing. In Google’s research, 6 out of 10 people would rather watch online videos than television. YouTube claims its users watch more than 1 billion hours of video per day.
2. Videos Provide a Good Return on Investment
Video returns will depend on a variety of factors, including how well you plan your content strategy and how high the quality of your videos is.
Videos may seem complicated and expensive to create. However, there are many tools out there that can create good videos quickly and without spending a lot of money. Taking advantage of high-quality video recorders in our pockets through smartphones, software packages such as VideoScribe and Doodly make it easy to create explainer videos at an affordable cost. A positive ROI is more likely to be achieved if more is spent on your videos.
3. Video optimization helps your search engine rankings
To rank well on Google, you should post videos on YouTube that are related to popular search terms. Many Google searches include videos from YouTube. Here is an example. Google shows three videos below the featured snippet, and above the regular search results, if you search for the words “How to edit videos on iPhone.”. One of the three results is for the video editing app Filmora in this case. This link explains how to edit videos on an iPhone using the Filmora app for iOS.
4. Video is popular with people
Video content has become incredibly easy to watch and record thanks to advances in technology. The stats prove it. The top highlights include the following:
- According to YouTube’s official blog, people watch over 1 billion hours of daily content.
- On Twitter, 2 billion views of videos are recorded every day. Also, tweets with video have a greater engagement rate.
- Each day, Facebook video views exceed 8 billion. An interesting fact is that 85 percent of these don’t contain videos with audio.
Videos are the most popular mediums for consumers to consume content, so you should be making them.
Video marketing is relevant and valued by consumers today, as shown by these statistics. This means that video marketing is now normalized by consumers.
In conclusion :-
Marketing with video is a great way to reach people. Creating and sharing high-quality video content is easier than ever before for businesses. If video is not already part of your content strategy, you might consider testing out a couple of projects. You c
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