Starting video marketing now is a great idea if you haven’t already. As video popularity grows, video marketing has become a must-have for every business. No matter what your background or skill level is, we provide a step-by-step guide to help you become an expert. “Content-driven marketing takes on a whole new look.”. The use of video is capturing consumer attention like never before. YouTube is now the most important channel for brands looking to engage with millennial audiences and increase outreach and revenue.
Those new to video marketing should start at the beginning and work their way through to the end. We encourage you to pick and choose the topics that are best suited to your skills. The use of visual content should be a part of every content strategy, regardless of the type of business. If you have never tried this before or tried and aren’t getting results, where do you start?
Video marketing is the process of planning, creating, editing, publishing, and promoting video content to promote a brand, business, or product. Platforms used by businesses for video marketing include YouTube, Facebook, Snapchat, Vimeo, and Instagram. In video marketing, awareness is raised, engagement is created, and sales are driven. In digital marketing, videos are used to promote products and services.
Here are a few points that may convince you to invest some time in video marketing:
- About half of all internet users watch videos about products or services before purchasing (Google)
- If time, budget, and other resources weren’t an issue, 73% of marketers would create more marketing videos. (Buffer)
- Over 10% of businesses now use online video on their website landing pages (Impact)
Like any marketing campaign, the first step of your first video campaign is to determine your goals and targets. How will you measure your campaign’s success?
The best way to define the purpose of your video marketing is to determine its place in the marketing funnel.
- AWARENESS- It is important that you craft a story and provide valuable information about your service or product. The video should be short, helpful, and inspirational or entertaining. To help the audience access some exclusive information, a CTA can direct people to a landing page or provide detailed content.
2. CONSIDERATION- There are likely many options the customer is considering online when considering a purchase. For this reason, you’ll want to make the video a little longer, incorporating demos and testimonials, for example. Video visuals and explainers can be extremely useful for showing the product.
3. DECISION- You need to ensure the buying process is smooth and clear for your customer. You should also make the customer feel as if they have some control over the process. If necessary, you can ensure that they understand how products should be used, assembled, and returned.
4. DEFINING YOUR AUDIENCE- The key to a successful marketing campaign is knowing who you are marketing to. By defining your target audience, you can learn who you’re talking to and what they’re interested in.